Give your brand a clear presence

Find the signals you’ve been overlooking.
Test your way to ads that land.
Grow with purpose, not guesswork.

Here's what you get

Transparency

No waste. No fluff. Nothing hidden.
You'll see what your customers are really doing: how they browse, what they respond to, and which ads actually drive growth. Clear insight for simple decisions.

A Proven System

I’ve done it, I keep doing it, and I’m here to help you do it.

  • ~Marketing strategy & direction~
  • ~Ad platform management~
  • ~Dynamic KPI reporting~
  • ~Creative direction~
  • ~Data analytics~
  • ~Site CRO~
  • ~More~

A Team Member

You’re not working with an agency. You’re working directly with me.

I join whatever tools, channels, and platforms your team relies on, meet with you weekly, and stay integrated in your workflow so things keeps moving in the right direction.

Here's who you get

A picture of David Poppell

Hi, my name’s David. 👋

I’ve spent over 15 years in digital marketing, including 7 at an agency working across eCommerce, subscriptions, resorts, education, and more. Along the way, I’ve helped scale several brands into acquisitions.

The agency work was valuable, but the pace made it hard to solve problems well. So I went independent.

These days I only work with a few clients at a time so I can stay close to the work. I plug in with each team, help them understand their audience, position their offer clearly, and grow with a clearer sense of direction.

If you’d like to see what working together looks like, reach out.

Other people validated me, so you know I'm for real...

“David was an integral part of our success with Goodwin. He was able to help provide analytical insight into accounts, drive growth and help clients understand the strategies at play. David is a fast learner, easy to get along with and adds tremendous value to brands trying to grow in a challenging environment.”

Stewart Goodwin, Founder of Goodwin Media

Stewart Goodwin

Founder / Goodwin Media

"David played an integral role in growing Hydroviv from ~4500k to $10M in annual revenue (profitably), which ultimately led to us being acquired.  Given that I had no digital marketing background, I most valued David's rare combination of creativity, analysis, and experience which allowed him to help identify where improvements can be made, and come up with a plan to improve things.  It's also worth pointing out that he does all of this with integrity and a collaborative mindset that makes others around him better."

Eric Roy, Founder of Hydroviv

Eric Roy

Founder / Hydroviv

"David is the best! He always gets results and is so smart and hardworking. I love working with him because he is humble and down-to-earth. He is simply amazing!"

Jeremiah Allen, Founder of Fat Bullfrog

Jeremiah Allen

Founder / Fat Bullfrog

"David directed our digital ad account leading the strategy and coordinating between our own promotional calendar.  While his understanding of the marketing landscape was much deeper than my own, he always took the time to share the thinking behind his direction and made sure everyone was onboard with the plan."

Sean Dimin, Founder of Sea To Table

Sean Dimin

Co-Founder / Sea to Table

"David is a Google genius/wizard. He was able to do things with my account that I have never seen replicated by any individual or agency. He was always responsive and communicative with creating and achieving goals. He was also responsible and thoughtful when it came to our spend. He will be a tremendous asset to any company he works with."

Hindi Zeidman

Founder / The Ollie World

can't wait to hear from you!

Illustration of a location pinpoint

right now I'm in Thailand

Drop a line if you're in Bangkok, Thailand - let's get tea!

Illustration of an envelope

Contact me

Email:
boo@ghostygears.com