What I Do
Brands grow when they understand who they’re speaking to, what their offer really communicates, and which signals are worth acting on.
Together we'll find patterns in your analytics, identify the customer behavior behind them, test with purpose, and use these insights to drive better decisions across marketing, creative, budgeting, and site experience.
Process
Steady, repeatable decisions without relying on assumptions.
- Find opportunities in your audience and offer
- Run tests to see what your customers respond to
- Validate results with clear numbers
- Scale the winners
- Keep testing as behavior changes
- Positioning guidance across your vertical
Deliverables
A clear view of what's working and why.
- Full paid search and paid social management
(Meta, Google, LinkedIn, Reddit, Bing, Pinterest, etc.) - Marketing guidance
- Monthly creative wraps
- Keyword insights for SEO
- Site conversion rate optimizaiton guidance
- Positioning guidance across your vertical
Cost
Media buying & marketing support
I plug into whatever your team's existing workflow. Slack, Teams, Asana, Monday, Airtable, email, project tools, task trackers, whatever. Nothing needs to change on your side.This structure scales with your growth, so you pay less at lower spend levels. The cost rises only when your performance does.
$500 per platform
+ 10% of ad spend
(capped at $7,200/month)
Fractional CMO involvement
All the stuff above plus leading design and development teams and coordinating cross-team efforts
$3,500 per month
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You can combine the above as well depending on your needs.
FAQs
How do we communicate?
I plug into whatever your team's existing workflow. Slack, Teams, Asana, Monday, Airtable, email, project tools, task trackers, whatever. Nothing needs to change on your side.
How will you know what's working?
You’ll get insights via weekly meetings, dynamic dashboards, ad performance wraps, and written updates as needed. You’ll always know what’s happening and what’s coming next.
What do I need from you?
I’ll need clear access to assets and a point of contact who can answer product questions and approve budgets or changes. On day one, you’ll share access to your paid platforms, analytics, ecommerce backend, merchant centers, and communication channels.
What sets us up for a smooth partnership?
Weekly meetings and light async communication keep everything on track. Give me the goals and guardrails, and I’ll handle the execution. Campaign, budget, creative, copy, and structure changes should run through me so everything stays clean and aligned.
How Much Fun Will We Have?
so much fun
I'm in Thailand
Drop a line if you're in Bangkok, Thailand - let's get tea!
can't wait to hear from you!